Kamis, 31 Mei 2012

Free PDF Strategic Brand ManagementBy Alexander Chernev

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Strategic Brand ManagementBy Alexander Chernev

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Strategic Brand ManagementBy Alexander Chernev


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Strategic Brand ManagementBy Alexander Chernev

In Strategic Brand Management, Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building enduring brands. This book presents a cohesive framework for brand management that delineates the unique role of brands as a means of creating market value. Topics covered include designing effective brand strategy and tactics, developing a brand value proposition, managing brand portfolios, cobranding, brand repositioning, brand extensions, brand valuation, and the legal aspects of protecting the brand. Clear, succinct, and practical, Strategic Brand Management is the definitive text on building strong brands.

  • Sales Rank: #275639 in Books
  • Published on: 2015-12-15
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.25" h x .59" w x 7.52" l, 1.12 pounds
  • Binding: Paperback
  • 216 pages

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Sabtu, 26 Mei 2012

Free Ebook The Mortgage Originator Success KitBy Darrin J. Seppinni

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The Mortgage Originator Success KitBy Darrin J. Seppinni

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  • Sales Rank: #317490 in Books
  • Published on: 2005
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.30" h x 1.40" w x 7.60" l,
  • Binding: Hardcover
  • 400 pages

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Sabtu, 12 Mei 2012

Get Free Ebook 100 IFRS Financial Ratios / IFRS Indicateurs Financiers Dictionnaire - Anglais / Français (English and French Edition)By Ulrich W

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100 IFRS Financial Ratios / IFRS Indicateurs Financiers Dictionnaire - Anglais / Français (English and French Edition)By Ulrich W

In accordance with the international accounting standard IFRS, 100 ratios essential to corporate financial reporting are each clearly and comprehensibly explained on facing pages in both English and French. The uniqueness of this dictionary lies in its presentation of the content of each ratio according to the following structure: - Formula(e) - Sample calculation - Concise explication - Advantages and disadvantages. One Double Page - One Ratio in English and French!

  • Sales Rank: #4334060 in Books
  • Published on: 2006-05-31
  • Original language: German
  • Dimensions: 5.79" h x .67" w x 4.17" l,
  • Binding: Paperback
  • 235 pages

Review
»The concise description of the contents of every relevant ratio in both languages is ideally tailored to the needs of current business practices. This handbook closes a gap in business administration literature, and I heartily recommend it to all of my clients.« --Dr. Sven Oleownik, PhD; Director, Deloitte & Touche Corporate Finance GmbH

»For professors and students, this handbook is not merely indispensable for an international course of study, for it is a concise and compact reference work for all economists.« --Professor Stefan Jugel, PhD; University of Applied Sciences, Wiesbaden

About the Author

Ulrich Wiehle is director of cometis AG in Wiesbaden, Germany. In addition to advising publicly traded companies, he in particular provides consultation in the Private Equity / Venture Capital Financing arena for growing companies. His expertise in finance, corporate valuation and marketing benefits companies in financing rounds, putting the firm on equal terms with its potential investors. Additionally, he regularly conducts workshops on ratio analysis and corporate valuation. Before joining cometis, Ulrich Wiehle gained extensive experience in controlling and accounting at a software company in Frankfurt, as well as at the fixed income department of an American investment bank. Through his diverse international stays in the United States, England and Spain, he speaks fluent English and Spanish.

Michael Diegelmann is director and founder of cometis AG. After studying International Business Administration in Wiesbaden, the United States, Canada and England, he worked for a brokerage house in Frankfurt and as a project leader at an international consulting firm. In recent years, he has gained valuable experience from diverse projects involving communication between mid-sized companies and their capital providers, as well as many IPO and investor relations ventures. He maintains an excellent network of contacts among members of the media, financial analysts, funds managers and other opinion leaders in the financial community. He is the author of numerous professional publications. Michael Diegelmann is also a visiting lecturer in Marketing at the University of Applied Sciences in Wiesbaden.

Henryk Deter is director of cometis AG. He studied International Business Administration in Wiesbaden and in Missouri. He has gained professional experience at one of the world's largest media and communications companies in Florida, at a German automobile concern in Puebla, Mexico, at a securities trading house in Frankfurt and at an international HR consulting firm, among others. He advises German and international corporations in the realm of creditor and investor relations on the communications process with capital providers. He is the author of numerous professional publications. Additionally, he leads public and in-house workshops on related themes and is a presenter at industry events.

Following his study of economics, Dr. Peter Noel Schömig worked for several years in Indonesia as a product manager for consumer goods. After his return to Germany, he moved into the stock trade, where he worked for two years. Since then, he has worked as a buy side analyst for various asset management firms. In addition to advising the consumer sector, he is responsible in particular for answering accounting and valuation questions. Dr. Schömig is also a certified financial analyst (CFA TM Charterholder). In spring 2004, he was recognized as one of the best buy side analysts in Europe by Institutional Investor Magazine.

Following his education as an industrial sales representative at Braun AG, Michael Rolf studied International Business Administration at the University of Applied Sciences in Wiesbaden and at the Tor Vergata University in Rome. He is currently working in the auditing of industrial and media companies at the accounting firm BDO Deutsche Warentreuhand AG.

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100 IFRS Financial Ratios / IFRS Indicateurs Financiers Dictionnaire - Anglais / Français (English and French Edition)By Ulrich W PDF

100 IFRS Financial Ratios / IFRS Indicateurs Financiers Dictionnaire - Anglais / Français (English and French Edition)By Ulrich W PDF
100 IFRS Financial Ratios / IFRS Indicateurs Financiers Dictionnaire - Anglais / Français (English and French Edition)By Ulrich W PDF